Book Club Membership Gift
Original Request: Create logo for WWI Book Club
and products to promote membership.
Process: Finalize logo design with client. Present
ideas for promoting club membership including sourcing vendors and quoting. Prepare flat Illustrator vector files for vendor for client to order sliding drawer boxes.
Result: Final layout files provided to client to self-order as budget allows.
Goodie Bags
Original Request: VP of Marketing requested goodie bags to hand out/mail to alumni as part of a brand awareness and recruiting campaign using the 150th anniversary logo I created.
Process: Research unique products that would most likely be displayed publicly by recipients to increase brand awareness and draw attention to enrollment for graduate degree programs. Collaborate across departments and budgets providing creative and quotes from vendors. Artwork prepared for each vendor’s specs and orders placed.
Result: Increased engagement from alumni including joining Alumni Society, annual giving and Homecoming attendance. Social media engagement increased with images posted of goodie bag products and tagging the university.
Sourced craft paper goodie bags to be printed with one color 150 logo. Also sourced tissue paper in school colors.
Custom felt pennant design created to celebrate an “old school” traditional look and feel.
Tshirts with custom logo in assorted colors.
Hoodie with monochromatic puffy print script logo.
Unique coffee mug displaying two color 150 logo.